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☆ One chart shows just how much women's college basketball ratings have soared while men's have dipped
▼ + stars: | 2024-04-17 | by ( Cork Gaines | Andy Kiersz | ) www.businessinsider.com time to read: +7 min

Viewership for the women's NCAA basketball championship surpassed the men's final for the first time. Over the next three years, the TV audience for the women's final grew by 23% to an average of 3.7 million. Women's basketball popularity goes beyond championship game ratingsWe have seen other evidence of women's college basketball's emerging dominance in the sports landscape. Meanwhile, merchandise sales related to women's college basketball are also soaring. JuJu Watkins celebrates with USC fans following a win during the 2024 NCAA Women's Basketball Tournament.

Persons: —, Nielsen, Caitlin Clark —, Angel Reese, Dawn Staley, Clark, University of Connecticut's Paige Bueckers, Juju Watkins, James, LeBron James, JuJu Watkins, Wally Skalij, Darren Rovell, Bruce B, Greenspoon Marder, you've, Siegal Organizations: NCAA, WNBA, Service, University of Iowa, University of South Carolina, Purdue University, University of Connecticut, Nielsen, Sports Media Watch, Louisiana State, University of South, Business, Nike, University of, University of Southern, USC, Indiana Fever, Impact, Vanderbilt University Locations: Louisiana, University of South Carolina, University of Southern California

Braden Fiske is a defensive tackle for Florida State projected to be drafted by the NFL. AdvertisementUntil recently, the National Collegiate Athletic Association barred student athletes from being compensated despite the billions of dollars their efforts were earning for their universities. College athletes can also receive money by autographing signs, creating or sharing branded content, making guest appearances, and being a spokesperson for a company or brand. We're now seeing college athletes from several sports score so-called NIL deals ranging from five to seven figures. He has signed several NIL deals since joining the Florida State Seminoles in 2023, and other deals are in the works.

Persons: Braden Fiske, LeBron James, Bronny James, Fiske Organizations: Florida State, NFL, National Collegiate Athletic Association, US, Business, Florida State University, Florida State Seminoles

☆ Caitlin Clark is one of college sports' top earners. Here are the 10 student-athletes with the highest NIL valuations.
▼ + stars: | 2024-03-26 | by ( Mykenna Maniece | ) www.businessinsider.com time to read: +1 min

High school and college athletes can profit from their name, image, and likeness (NIL). Top student-athletes have worked with leading brands like Nike and Gatorade. LeBron James' son, Bronny James, has an estimated NIL value of $4.9 million, according to On3. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . This story is available exclusively to Business Insider subscribers.

Persons: LeBron James, Bronny James, —, Caitlin Clark, she's Organizations: Nike, Gatorade, Service, University of Iowa, Business

LOS ANGELES (AP) — It didn't take long for Southern California's Bronny James to make an impact in his first game against rival UCLA. The freshman blocked the shot of UCLA's Dylan Andrews as he drove to the basket, but the son of Los Angeles Lakers superstar LeBron James ended up celebrating a little too much. James picked up a technical foul with 12:06 remaining in the first half when he yelled “give me that (stuff)" toward Andrews and the crowd at the Galen Center. It was James' first technical foul in a collegiate game. James went to the bench after the technical before coming in later in the first half.

Persons: Bronny James, UCLA's Dylan Andrews, LeBron James, James, “, Andrews, UCLA's Lazar Stefanovic Organizations: ANGELES, UCLA, Los Angeles Lakers, Galen, Bruins

☆ The family of a Mississippi high school football player who died after being forced to practice in 103-degree heat is now suing the school district
▼ + stars: | 2024-01-19 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +5 min

Read previewThe parents of a Mississippi high school football player are suing his school district after he died when coaches made him sprint in extreme heat conditions. AdvertisementAthletes under 30 can also be at risk of cardiac arrest during intense competition. Also in August, a top high school basketball player died in Pinson, Alabama, after going into cardiac arrest during a school workout. And a high school football player in Scottsdale, Arizona was sidelined in September after going into cardiac arrest during a workout . Another USC player, Vince Iwuchukwu, went into sudden cardiac arrest during a practice in July 2022, according to CNN .

Persons: —, Trey Laster, Laster, Ben Crump, vomited, Crump, Michael Strecker, LeBron James's, Bronny James, James, Vince Iwuchukwu, Keyontae Johnson Organizations: Service, Business, Rankin County School District, Rankin County School, British, of Sports Medicine, New Hampshire Public Radio, University of Southern, USC, CNN, NCAA Men's Division, Oklahoma City Thunder, University of Florida Locations: Mississippi, Rankin, Maine, New, Pinson , Alabama, Scottsdale , Arizona, University of Southern California

The son of NBA career scoring leader LeBron James was upbeat and jovial as he knocked down seven consecutive 3-pointers at one point during warmups, and then joined assistant coach Kurt Karis for an impromptu dance move on the sideline. James ignited the crowd when he rose up and jammed home a one-handed dunk. James was expected to have a final evaluation with USC staff before resuming practice next week, a family spokesperson said in a statement. When the team returned to the court for the start of the game, James took his spot at the end of the bench, donning gray USC sweats. Political Cartoons View All 1277 ImagesAfter the Los Angeles Lakers’ game Thursday night at Oklahoma City, LeBron James said he would skip a game to attend his son’s college debut if they fell on the same night.

Persons: Bronny James, Gonzaga, LeBron James, Kurt Karis, James, He'll, “, LeBron, ” USC’s, Bronny Organizations: LAS VEGAS, Las Vegas Invitational, USC, Trojans, Los Angeles Lakers, Oklahoma City, Long, Long Beach State, Lakers, Galen Center, AP Locations: Southern California, Long Beach, Texas

LOS ANGELES (AP) — Bronny James has been cleared by doctors for a full return to basketball four months after suffering a cardiac arrest, and the Southern California freshman is expected to make his collegiate debut soon. “What soon means, I don’t know,” coach Andy Enfield said after USC’s win over Eastern Washington on Wednesday night. The 7-foot-1 sophomore suffered a cardiac arrest in July 2022. He suffered a cardiac arrest in July during a workout at Galen Center. The 6-foot-3 guard played at Sierra Canyon School in the Chatsworth section of Los Angeles and chose to stay close to home in picking USC.

Persons: — Bronny James, James, “, Andy Enfield, “ It’s, ” James didn't, didn’t, Gonzaga, LeBron James, ” Enfield, Boogie Ellis, Kobe Johnson, “ Bronny's, ”, He's, Vincent Iwuchukwu, Iwuchukwu Organizations: ANGELES, Southern, USC, USC’s, Eastern Washington, Long, Los Angeles Lakers, Trojans, Oklahoma, Galen Center, Sierra Canyon School, AP Locations: Southern California, Las Vegas, Long Beach State, Chatsworth, Los Angeles

SAN DIEGO (AP) — Bronny James was on the court with his No. 23 Southern California teammates for pregame warmups Thursday for the second straight game, although he mostly watched from under the basket, did some rebounding and then took three shots from the corner. James went through warmups with his teammates before Sunday night's home game against Brown for the first time this season after suffering a cardiac arrest in July. Bronny James appeared to be in a jovial mood, speaking and laughing with teammates and occasionally passing them a ball. "Yes he is with us and he's studying the game, he's watching his teammates participate and play and he'll be out there hopefully pretty soon."

Persons: — Bronny James, James, Brown, Children's, LeBron James, Bronny James, Andy Enfield, I'm, ” Enfield, he's, he'll Organizations: DIEGO, Sunday, Trojans, Seton Hall, UC San Diego, Los Angeles Lakers, USC, warmups, AP Locations: Southern California, warmups

LOS ANGELES (AP) — Bronny James joined his Southern California teammates in a preseason fan event at Galen Center on Thursday night. The freshman went into cardiac arrest during a workout at Galen Center in late July. James is attending classes and spending time around his teammates. Political Cartoons View All 1211 ImagesThe Trojans open the season Nov. 6 against Kansas State in Las Vegas. ___Get poll alerts and updates on the AP Top 25 Basketball Polls throughout the season.

Persons: — Bronny James, James, LeBron James, Andy Enfield, Forward Brandon Gardner dunked, Caleb Williams, Gardner, ___ Organizations: ANGELES, Southern, Galen Center, Los Angeles Lakers, USC, Kansas State, AP Locations: Southern California, Las Vegas

☆ How NIL deals and brand sponsorships are helping college athletes make money
▼ + stars: | 2023-09-19 | by ( Dan Whateley | Margaret Fleming | ) www.businessinsider.com time to read: +11 min

College athletes make money by posting branded content on social media and attending events with fans. Read more about the flow of NIL money in college sportsThe remaining 20% comes from brand deals, per Opendorse. Men's basketball players make the most from brand deals, the company has found. Read more about how the company boosted social-media engagement by hiring college athletes from niche sports like golf and cheerleadingSome college athletes have become social media stars, especially female students. Reese is one of the most followed college athletes and has signed NIL deals with companies like Amazon, Airbnb, and Playstation.

Persons: influencers, Read, Phoenix Sproles, It's, Kristi Dosh, they're, USC's Bronny James, LSU's Olivia Dunne, Angel Reese, Paige Bueckers, Caitlin Clark, Flau'jae Johnson, Chase Griffin, outperforming, Bryce Adams, Opendorse, Braly Keller, Doug Edert, LSU's Reese, Reese, Matthew Hinton, Blake Lawrence, Colin Salao Organizations: Phoenix, BusinessofCollegeSports.com, University of Minnesota, Dinkytown, Power Five, UCLA, JPMorgan Chase, Chase Griffin Student, Buffalo Wild Wings, St, Peter's University, Amazon, PlayStation, AP, Nike, Adidas, Companies Locations: Ohio

☆ Bronny James to return to court in 'near future' after cardiac arrest
▼ + stars: | 2023-08-26 | by ( ) www.reuters.com time to read: +1 min

Mandatory Credit: Gary A. Vasquez-USA TODAY Sports/File Photo Acquire Licensing RightsAug 26 (Reuters) - Bronny James, the teenage son of NBA great LeBron James, is expected to return to basketball "in the very near future" after he suffered a cardiac arrest last month, ESPN reported on Friday, citing a statement from a family spokesperson. The 18-year-old went into cardiac arrest on July 24 while training with the University of Southern California (USC) basketball team. Follow-up evaluations have revealed that the probable cause of James' cardiac arrest was a congenital heart defect, according to the statement, ESPN reported. "We are very confident in Bronny's full recovery and return to basketball in the very near future." Bronny James was the second USC player to go into cardiac arrest in the last year.

Persons: Bronny James, Gary A, Vasquez, LeBron James, James, Vince Iwuchukwu, Hritika Sharma, Robert Birsel Organizations: Los Angeles Lakers, Golden State Warriors, Crypto.com, NBA, ESPN, University of Southern, USC, Thomson Locations: Los Angeles , California, USA, University of Southern California, Hyderabad

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☆ 'Grand rising!' Bronny James plays piano in video after cardiac arrest
▼ + stars: | 2023-07-30 | by ( ) www.reuters.com time to read: +2 min

[1/2] Sierra Canyon Trailblazers point guard Bronny James looks on during warm up for the Battle of the Valley against the Notre Dame Knights played at Pauley Pavilion in Los Angeles, California, U.S. January 27, 2023. Jayne Kamin-Oncea-USA TODAY Sports via REUTERS/File PhotoLOS ANGELES, July 29 (Reuters) - Bronny James, who less than a week ago suffered cardiac arrest while training with the University of Southern California (USC) basketball team, was seen playing piano in a video posted by his father LeBron James on Saturday. LeBron James said in a video posted to Instagram. Doctors offered no word of if or when Bronny James would return to the basketball court but indicated his recovery so far has been encouraging. Reporting by Rory Carroll in Los Angeles; Editing by Lincoln FeastOur Standards: The Thomson Reuters Trust Principles.

Persons: Bronny James, Jayne Kamin, LeBron James, James, Vince Iwuchukwu, Iwuchukwu, Damar Hamlin, Hamlin, Doctors, Rory Carroll, Lincoln Organizations: Notre Dame Knights, Pauley, Sports, REUTERS, University of Southern, USC, Sinai Medical, Los Angeles Lakers, NBA, Buffalo Bills, Thomson Locations: Los Angeles , California, U.S, University of Southern California, Cedars, Cincinnati, Los Angeles

☆ LeBron James shares video of son Bronny playing piano after cardiac arrest
▼ + stars: | 2023-07-29 | by ( Wayne Sterling | ) edition.cnn.com time to read: +1 min

CNN —NBA star LeBron James shared a video Saturday on Instagram of his son Bronny playing piano after the young athlete’s cardiac arrest this week. LeBron James wrote in the video’s caption, “Grand rising! We’re here right with you every step of the way!” LeBron James wrote on Instagram. Everyone doing great,” the Lakers star wrote. #JamesGang.”A source familiar with the matter said Bronny James underwent a cardiac screening several months prior for prospective NBA athletes.

Persons: LeBron James, Bronny, “, ”, Bronny James Organizations: CNN, NBA, University of Southern California’s, Sinai Medical Center, Lakers Locations: Los Angeles

☆ Bronny James, Recovering From Cardiac Arrest, Goes Home From the Hospital
▼ + stars: | 2023-07-27 | by ( Adam Zagoria | ) www.nytimes.com time to read: 1 min

Three days after LeBron James Jr. collapsed during a basketball practice, a cardiologist at Cedars-Sinai Medical Center in Los Angeles said on Thursday that he “has been discharged home, where he is resting.” His father, LeBron James, said on social media that his family was “together, safe and healthy.”And in a signal of the family’s optimism and relief, LeBron was back in the gym on Thursday, working out with another young basketball star. The younger James, known as Bronny, who was recruited to join the U.S.C. basketball team in the fall, suffered cardiac arrest on Monday while working out at the university’s Galen Center. He was treated in intensive care initially and had been at Cedars-Sinai since Monday.

Persons: LeBron James Jr, “, ”, LeBron James, LeBron, James Organizations: Sinai Medical Center, Galen Locations: Los Angeles, Sinai

☆ LeBron James thanks fans for love after son's cardiac arrest
▼ + stars: | 2023-07-27 | by ( ) www.reuters.com time to read: +2 min

Jayne Kamin-Oncea-USA TODAY Sports via REUTERS/File Photo MANDATORY CREDITJuly 27 (Reuters) - LeBron James thanked fans on Thursday for their love and prayers for his son Bronny, who suffered a cardiac arrest while training with the University of Southern California (USC) basketball team. The 18-year-old son of the NBA's all-time leading scorer went into cardiac arrest on Monday and was rushed to hospital where he was placed in intensive care. "I want to thank the countless people sending my family love and prayers," posted James on messaging platform X, formerly known as Twitter. Iwuchukwu was revived by team's medical staff and played last season after recovering. It is also reminiscent of an incident in January, when Buffalo Bills safety Damar Hamlin collapsed from a cardiac arrest during a Monday night NFL game in Cincinnati.

Persons: Bronny James, Jayne Kamin, LeBron James, Bronny, James, Vince Iwuchukwu, Iwuchukwu, Damar Hamlin, Hamlin, Steve Keating, Christian Radnedge Organizations: Notre Dame Knights, Pauley, Sports, REUTERS, University of Southern, USC, Angeles Fire Department, Galen Center, Los Angeles Lakers, NBA, Buffalo Bills, Thomson Locations: Los Angeles , California, U.S, University of Southern California, Cincinnati, Toronto

☆ What to Know About Bronny James’s Cardiac Arrest
▼ + stars: | 2023-07-26 | by ( Claire Fahy | More About Claire Fahy | ) www.nytimes.com time to read: +1 min

LeBron James Jr., the son of the Los Angeles Lakers star LeBron James who is an incoming freshman at the University of Southern California, collapsed at practice on Monday after suffering a cardiac arrest. James Jr., who is known as Bronny, was hospitalized in the intensive care unit but later released from the I.C.U. and is in stable condition, according to a statement from a spokesman for LeBron James and his wife, Savannah. men’s basketball team in Los Angeles when he suffered a cardiac arrest. According to the James family’s statement, medical staff treated Bronny James, and he was taken to the hospital.

Persons: LeBron James Jr, LeBron James, James Jr, Bronny James, James, LeBron Organizations: Los Angeles Lakers, University of Southern, Los Angeles Fire Department, Galen Center Locations: University of Southern California, Savannah, Los Angeles

☆ Bronny James, Son of LeBron, Suffers Cardiac Arrest During Workout in L.A.
▼ + stars: | 2023-07-25 | by ( Laine Higgins | Robert O Connell | ) www.wsj.com time to read: 1 min

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/sports/basketball/bronny-james-lebron-cardiac-arrest-southern-california-e0ec8b73

Persons: Dow Jones, james Locations: california

LeBron James Jr., the son of the N.B.A. star LeBron James, suffered a cardiac arrest while practicing at the University of Southern California in Los Angeles on Monday and was taken to the hospital for treatment in the intensive care unit, according to a statement from a spokesman for LeBron James and his wife, Savannah. The younger James, known as Bronny, is now in stable condition and no longer in the I.C.U., the statement said. “LeBron and Savannah wish to publicly send their deepest thanks and appreciation to the U.S.C. He is the eldest of the Lakers star LeBron James’s three children.

Persons: LeBron James Jr, LeBron James, James, LeBron, Bronny James, LeBron James’s Organizations: University of Southern, Los Angeles Fire Department, Street, Galen Center, U.S.C, Lakers, Ohio State Locations: University of Southern California, Los Angeles, Savannah, Oregon

CNN —Bronny James, the son of NBA star LeBron James, suffered a cardiac arrest during basketball practice at the University of Southern California and was hospitalized on Monday, according to a statement from a family spokesperson. “Yesterday while practicing Bronny James suffered a cardiac arrest. LeBron James, left, poses with his son Bronny after Sierra Canyon beat Akron St. Vincent - St. Mary in a high school basketball game on December 14, 2019, in Columbus, Ohio. “My last year will be played with my son,” James told the Athletic in 2022. Last July, USC freshman forward Vince Iwuchukwu suffered a cardiac arrest during a summer workout.

Persons: CNN — Bronny James, LeBron James, Bronny James, “, James, LeBron, ” Bronny, Bronny, Vincent, St, Mary, Jay LaPrete, ” James, It’s, Vince Iwuchukwu, Iwuchukwu, Jon Yonamine, Erin Tillman, Lauren Crawford, Andy Enfield, ”, Damar Hamlin, ” Hamlin Organizations: CNN, NBA, University of Southern, USC, USC’s, Sierra Canyon High School, Sierra Canyon, Akron St, Los Angeles Lakers, Athletic, American Heart Association ., Buffalo Bills, Twitter Locations: University of Southern California, Savannah, Los Angeles, Sierra, Columbus , Ohio, that’s

☆ Teenage son of LeBron James in stable condition after cardiac arrest
▼ + stars: | 2023-07-25 | by ( Brendan O'Brien | ) www.reuters.com time to read: +2 min

[1/4] Mar 28, 2023; Houston, TX, USA; West guard Bronny James (6) with father LeBron James following the McDonald's All American Boy's high school basketball game at Toyota Center. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports/File PhotoJuly 25 (Reuters) - The 18-year-old son of NBA legend LeBron James suffered a cardiac arrest while practicing with the University of Southern California (USC) basketball team and was in stable condition, ESPN reported on Tuesday, citing a James family statement. The family spokesperson could not be immediately reached for comment, nor could LeBron James' agent. "We ask for respect and privacy for the James family and we will update media when there is more information," the statement said, according to ESPN. The incident comes a year after USC center Vince Iwuchukwu collapsed during practice after suffering heart failure.

Persons: Bronny James, LeBron James, Mark J, James, Vince Iwuchukwu, Iwuchukwu, Damar Hamlin, Hamlin, Brendan O'Brien, Bill Berkrot Organizations: Toyota Center, NBA, University of Southern, USC, ESPN, Los Angeles Fire Department, Galen Center, Los Angeles Lakers, Buffalo Bills, Thomson Locations: Houston , TX, USA, University of Southern California, Cincinnati, Chicago

☆ LeBron James announces he will return this fall for his 21st NBA season
▼ + stars: | 2023-07-13 | by ( Jacob Lev | ) edition.cnn.com time to read: +1 min

CNN —After hinting at a possible retirement following a postseason loss in May, NBA superstar LeBron James has announced he will be returning for another year of play – his 21st NBA season. “I don’t care how many more points I score or what I can or can’t do on the floor,” James said. James has repeatedly said he hoped to one day play in the NBA alongside his oldest son, Bronny James, who is committed to play college basketball at the University of Southern California. James would be eligible to enter the NBA Draft in 2024, the year his father turns 40. A lot left.”The 38-year-old received the ESPY’s Best Record-Breaking Performance award for surpassing Kareem Abdul-Jabbar last season to become the NBA scoring leader.

Persons: LeBron James, “, ” James, James, Bronny James, Kareem Abdul, Jabbar Organizations: CNN, NBA, Dolby Theater, Lakers, Denver Nuggets, University of Southern Locations: Los Angeles, University of Southern California

☆ Freshman athlete earnings are surging as donor 'collectives' dominate. Here are 3 key takeaways from a report on NIL's second year.
▼ + stars: | 2023-07-11 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

Collectives are a driving force in the NIL marketplace because they offer big payouts to student-athletes, said Opendorse's NIL and business insights manager Braly Keller. "There's a lot of posts and activity and work being done on the commercial side compared to collectives," Keller told Insider. NIL deals and earnings by grade level. The report says Opendorse's NIL deals have a 99% view rate on Instagram reels, compared to the influencer industry average of 40%. The TikTok metrics are even more staggering: At a view rate of 73%, Opendorse athletes perform far outpace industry standards of 13%.

Persons: Braly Keller, Keller, Opendorse, Brandon Inniss, Dre, Bronny James, Jared McCain, he's, That's, Brand, it's Organizations: Schools, NCAA, Ohio State, The Foundation, Dodge, Nike, University of Southern, Duke University, Eagle, Baseball

☆ Freshman athletes saw a big jump in earnings in the second year of NIL, as boosters flooded college sports with cash through 'collectives'
▼ + stars: | 2023-07-07 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +6 min

Freshman athletes are earning twice as much per NIL deal than other college athletes, according to Opendorse. Collectives are a driving force in the NIL marketplace because they offer big payouts to student-athletes, said Opendorse's NIL and business insights manager Braly Keller. "There's a lot of posts and activity and work being done on the commercial side compared to collectives," Keller told Insider. The report says Opendorse's NIL deals have a 99% view rate on Instagram reels, compared to the influencer industry average of 40%. The TikTok metrics are even more staggering: At a view rate of 73%, Opendorse athletes perform far outpace industry standards of 13%.

☆ Bronny James Commits to U.S.C. as Father Dreams of N.B.A. Meet-Up
▼ + stars: | 2023-05-07 | by ( Adam Zagoria | ) www.nytimes.com time to read: +1 min

LeBron James’s immediate goal is to win another N.B.A. championship with the Los Angeles Lakers. But longer term, he wants to play in the league with his older son, LeBron Jr., who goes by Bronny, beginning in 2024. “I need to be on the floor with my boy,” James told ESPN in January, recalling a situation from his childhood in which Ken Griffey and his son, Ken Griffey Jr., played for the Seattle Mariners. He was seated at courtside Saturday night as the Lakers took a 2-1 lead in their Western Conference semifinal series with the Golden State Warriors.

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